Eve’s Addiction Launches Redesign of EvesAddiction.com

EvesAddiction.com is excited to announce the launch of our brand new site redesign. This week marks the launch of an enhanced shopping experience for our customers with a site redesign that anticipates – and delivers – what shoppers want.

With over 6,000 items on the site, the Eve’s Addiction team studied web data from the past year to figure out how to best present our product offerings for the optimal online store experience.

“Once we understood our customer segments, we planned a simple and comprehensive design that worked well for everyone,” said Director of Site Design & Front End Development, Alison Yuhas. “There are self-purchasers, gift purchasers, and other ways to segment our audience. We wanted to deliver the best way for all types of shoppers to interact with our site.”

Drawing from site, email, and social data to best understand user intention, the team arrived at a design that better communicates our company’s brand values of providing top quality jewelry at affordable prices, while offering a guided approach to browse the site based on your shopping preferences. The team eliminated the left navigation from the old design and added a drop down menu that featured gifts by recipients, material, and category. The redesign also highlights bestselling products and provides a more accessible internal site search.

new_evesaddiction_site

These changes and many others led to an immediate increase in engagement and satisfaction among shoppers, bolstering our team as we look forward to future site enhancements.

“A great shopping experience and great customer service are tantamount to what Eve’s Addiction is about,” said Mike Chapin, CEO of From You Flowers, the parent company that owns Eve’s Addiction. “We continue to anticipate what shoppers want and provide them with products and services that best suit their needs.”

About EvesAddiction.com

Founded in 2004 and acquired by FromYouFlowers.com in 2013, EvesAddiction.com is a leading jewelry retailer based out of Old Saybrook, CT specializing in sterling silver jewelry and personalized jewelry, including monogram necklaces, engraved jewelry, and birthstone jewelry. Known for great quality and affordable prices, Eve’s Addiction offers amazing value for all your jewelry needs. In 2013, the company was acquired by FromYouFlowers.com and operates as a subsidiary of the floral retailer.

Shoppers can conveniently make jewelry purchases 24 hours-a-day, 7 days-a-week at www.EvesAddiction.com, as well as via our toll free number, 1-800-679-3837.

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12 Thoughts on “Eve’s Addiction Launches Redesign of EvesAddiction.com

  1. Pam Dickson on April 16, 2014 at 3:08 pm said:

    I love the site redesign! It’s easier to look around!

  2. Viola Christina on April 16, 2014 at 3:27 pm said:

    I love Eve’s Addiction jewelry! You guys are THE BEST! And your site is very addicting! :)

  3. Diane Miller on April 16, 2014 at 3:37 pm said:

    love the redesign and all the jewelry

  4. I like the new look! It is less cluttery and you can see things much better.

  5. April Wooff on April 16, 2014 at 3:59 pm said:

    Thank you for all that you do for your customers!

  6. jj diveroli on April 16, 2014 at 7:42 pm said:

    Love the new site and the mother’s day giveaway, thanks!

  7. marisa logan on April 16, 2014 at 8:48 pm said:

    I Love your jewelry so much..

  8. April C. on April 16, 2014 at 10:23 pm said:

    The new and improved site is so much easier on the eyes! Love it!

  9. thank you for the chance fingers crossed xxxxx LOVE this awesome prize

  10. Holly E on April 19, 2014 at 4:59 pm said:

    Great redesign and great jewelry!

  11. April Tomerlin on April 19, 2014 at 5:45 pm said:

    Love the new redesign , very easy to use and amazing jewelry

  12. Sharon Howard on May 4, 2014 at 11:11 am said:

    This is an Awesome Mothers Day Giveaway!!

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