EvesAddiction.com is excited to announce the launch of our brand new site redesign. This week marks the launch of an enhanced shopping experience for our customers with a site redesign that anticipates – and delivers – what shoppers want.
With over 6,000 items on the site, the Eve’s Addiction team studied web data from the past year to figure out how to best present our product offerings for the optimal online store experience.
“Once we understood our customer segments, we planned a simple and comprehensive design that worked well for everyone,” said Director of Site Design & Front End Development, Alison Yuhas. “There are self-purchasers, gift purchasers, and other ways to segment our audience. We wanted to deliver the best way for all types of shoppers to interact with our site.”
Drawing from site, email, and social data to best understand user intention, the team arrived at a design that better communicates our company’s brand values of providing top quality jewelry at affordable prices, while offering a guided approach to browse the site based on your shopping preferences. The team eliminated the left navigation from the old design and added a drop down menu that featured gifts by recipients, material, and category. The redesign also highlights bestselling products and provides a more accessible internal site search.
These changes and many others led to an immediate increase in engagement and satisfaction among shoppers, bolstering our team as we look forward to future site enhancements.
“A great shopping experience and great customer service are tantamount to what Eve’s Addiction is about,” said Mike Chapin, CEO of From You Flowers, the parent company that owns Eve’s Addiction. “We continue to anticipate what shoppers want and provide them with products and services that best suit their needs.”
Founded in 2004 and acquired by FromYouFlowers.com in 2013, EvesAddiction.com is a leading jewelry retailer based out of Old Saybrook, CT specializing in sterling silver jewelry and personalized jewelry, including monogram necklaces, engraved jewelry, and birthstone jewelry. Known for great quality and affordable prices, Eve’s Addiction offers amazing value for all your jewelry needs. In 2013, the company was acquired by FromYouFlowers.com and operates as a subsidiary of the floral retailer.
Shoppers can conveniently make jewelry purchases 24 hours-a-day, 7 days-a-week at www.EvesAddiction.com, as well as via our toll free number, 1-800-679-3837.