Sparkling Across America: Iowa


We’re headed back to the midwest today as Sparkling Across America talks to The Brunette One, Iowa’s Samantha Peterson. A Des Moines native with a passion for fashion and experience in merchandising, Samantha was the perfect one to talk to about Iowa style. Read on for the whole story!


Tell us a bit about yourself. How did you get into blogging?

The summer post-college graduation left me searching endlessly for a full-time job and I was left to scour the internet day in and day out. I eventually got lost in the world of interior design and DIY blogs, and decided I should start a blog to help me pass the time. The Brunette One was established in July of 2010 and gradually turned into a fashion and personal style blog as the years have passed. 


You’re one of the co-founders of the Midwest Style Bloggers organization. How did you get inspired to start that and what benefits do member bloggers have?

I have had this idea for quite some time and kept seeing similar collectives pop up throughout the country. When I realized that blogging was a passion of mine, I knew I couldn’t be the only in my hometown, state, or even surrounding states to feel this passionate about my blog. I got together with three other lovely ladies and we formed the Midwest Style Bloggers. I tend to tell people that just because we don’t live on a coast doesn’t prevent us from loving all forms of fashion and style.


Describe your personal style in 3 words.

Classic and feminine with an edge.


What is your favorite thing about living in Iowa?

A few years ago I would have never thought I would move back home after graduating college. Now, I love living in Des Moines. There is always something going on and our downtown scene is very up & coming. So many great events, concerts, things to do!



Do you notice any regional style trends that aren’t as prominent in other parts of the country? 

I would say a lot of people don’t adapt to new trends that quickly, and don’t often switch trends often, eg. Uggs are still very prominent in the winter months. But there are so many people who do love fashion and keep up to date on what is on-point and dress for themselves instead of what everyone else may be wearing.


How would you describe Midwest style?

Midwest style is very interesting. There are people who are very in tune to what is on-trend for the season, but so many people march to the beat of their own drum, which I love.  I would say Midwest style is very casual and laid back.



What is the hottest trend you’re seeing for fall?

Jewel tones and leather detailing.


What is your go-to fall accessory?

My ankle boots and my new trench coat! I live in my ankle boots once the temperatures permit – they pair so easily with my dresses, trousers, skirts, everything!


What is the most important thing you look for in a piece of jewelry and why?

I look for quality! I have very sensitive skin that often reacts to nickel, so I have to be very picky about what I can wear day in and day out. Also, is it something I can wear more than once, I love when something is versatile and can be dressed up for a night out or toned down for work!


What is your favorite piece of jewelry you own and why?

I have a tie – I received a pair of pearl earrings for my 21st birthday, I wear them every day – they are classic and will never go out of style. My other favorite piece of jewelry is my engagement ring, I am getting married next May and it is my most treasured possession!



What is your favorite piece from this fall?

Any of the initial necklaces! With a name change in my near future, I can’t wait to get a new monogram necklace!


To keep up with Samantha, be sure to follow The Brunette One on Facebook, Twitter, and Pinterest.


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