Jane West of CNBC reports has reported that the hottest Valentine’s Day trend are blue sapphire engagement rings. Many businesses, like EvesAddiction.com, have cashed in on this trend since the engagement of Prince William and Kate Middleton. West reports that stocks have not only increased for high end jewelry retailers and Google.com, but strong sales have been experienced by companies like EvesAddiction.com.
Since the engagement of Prince William and Kate Middleton occurred in November of 2010, all industries from retailers to gossip magazines have been vigorously following the event and finding ways to profit from it. Ray Galeotti, President of EvesAddiction.com, quickly recognized the opportunity to grab new customers and increase revenue over the holiday season. This quick action led to the launch of the Kate Middleton Replica Engagement Ring and other Royal Inspired Jewelry.
“Numbers were extremely strong [for the ring] during the Christmas season but dwindled a little at the beginning of the new year,” says Galeotti, “But we’ve been advertising quite a lot for Valentine’s Day through emails, Google, and Facebook and seeing a quick rebound in interest and sales.”
With the CNBC recognition for their knockoff Royal sapphire engagement ring, EvesAddiction.com has seen a new avenue of publicity for the replica Royal Ring and the Princess Diana Inspired Jewelry Collection by Crown and Regalia. This interest is expected to continue after Valentine’s Day and well into April as the Royal Wedding approaches.